Welcome to SA Roadlink

At SA Roadlink we provide 5-star luxury coach travel at affordable prices, making long-distance, intercity travel a reality for persons who could previously only make use of taxis and semi-luxury buses.

AT SA ROADLINK we promise to:

• Uphold the highest standards of efficiency and professionalism in the luxury coach industry, to the satisfaction of our passengers.
  
• As a wholly BEE-owned company, the furtherance of Black Economic Empowerment is our priority. Forming and promoting joint ventures with established companies in Africa that are committed to representing the previously disadvantaged.
  
• Uncompromising business conduct in accordance with established business ethos in South Africa.

At SA Roadlink our corporate goals and strategies may change, but our Core Values remain embedded in our genetic makeup. Our Core Values shape and define the character of our company and guide our behaviour and the decisions we make. Our Core Values are evident in every contact between passengers and SA Roadlink forming the basis on which all our relationships are built. At SA Roadlink the following principles form our Core Values:

	Our passengers are our Family We make a difference to all our passengers’ lives by making affordable luxury coach travel a  reality. Our passengers’ safety and that of their family is our top priority.
	Our People We hire, motivate and develop outstanding people.
	Excellence We cultivate an environment where each of us can excel.
	Teamwork We know true results require teamwork.
	Respect and Integrity We listen to and learn from everyone and insist on absolute integrity in everything we do.
	Responsibility Empowerment is on of our main objectives, as well as giving back to our community.
	Safety, our Number One Concern! The highest level of safety on all our coaches ensuring the safety off all passengers.
	Value We are committed to creating sustainable value for our shareholders by building and growing the SA Roadlink brand.
	Possibilities We believe that nothing is impossible.